Music Video Teaser Research

I had a look at a few different teaser trailers for music videos and looked at how much of the actual video they contained. You don't normally see teasers on TV unless its music channels such as MTV, they are however often released on YouTube.

Katy Perry - Last Friday Night (TGIF)

http://www.youtube.com/watch?v=Ghe52kEPpAQ

The link above is the teaser trailer to 'Last Friday Night (TGIF)' by Katy Perry.

This is the first shot in the trailer for 'Last Friday Night' This is not featured in the real video. The music playing when this shot is used is not part of the song either.

This shot is featured in the real music video. The music when this shot is on screen is once again not part of the song. Making the video look real fun and interesting.

This is the first shot in the trailer when the music from the actual video is used. It is quite upbeat and the shot shows the singer looking geeky and people would think that looking like this you wouldn't be able to have fun.

Lorna Brown